Client: South Florida Institute of Technology

Industry: Education

Location: Miami, FL

Partnership Start: 2018

 

 

The Challenge

 

 

South Florida Institute of Technology approached us with the goal of increasing lead flow and student enrollment across their academic programs. Despite offering competitive training in high-demand fields, they needed greater visibility in the South Florida market to reach prospective students through more targeted media efforts.

 

 

Our Solution

 

 

We launched a localized advertising strategy combining radio, television, and streaming platforms. Leveraging our strong relationships with leading media outlets in the South Florida area, we ensured maximum exposure across trusted local channels. Messaging was optimized for direct response, with a clear call-to-action driving inquiries to their admissions call center.

 

 

The Results

 

 

• Substantial increase in inbound call volume to the admissions team

• Significant growth in qualified leads and student enrollment

• Enhanced visibility in key South Florida communities through trusted local media

• Improved return on advertising investment through precise audience targeting

 

 

 

Client Feedback

 

 

“Media Strategies ADV helped us amplify our message and reach more prospective students than ever before. Their understanding of the local media landscape and direct response approach made a real impact on our enrollment goals.”

— Executive Team, South Florida Institute of Technology